ST-unning

It seems Mizuno is now in the habit of producing great-looking drivers as well as irons. The handsome new ST-X 220 and ST-Z 220 are just the latest.

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Name Recognition

Sticking with the moniker that bought it so much success is probably a good idea. Selling really good clubs at a terrific price will work too.

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Light, Loaded and Lavish

Callaway’s new Epic Max Star line-up (driver, fairway-wood, hybrid, iron) might have shed a few grams but the clubs are still tech-heavy and, as the name and gold elements suggest, not inexpensive.

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