Wear to Watch the Open: 2018 U.S. Senior Open Fashion and Gear

Load up on clothing and collectibles celebrating the 39th U.S. Senior Open and The Broadmoor's Centennial Celebration...

Load up on clothing and collectibles celebrating the 39th U.S. Senior Open and The Broadmoor’s Centennial Celebration…

By Suzanne S. Brown

U.S. Senior Open merchandise is available the Broadmoor’s Centennial Shop, the Broadmoor Golf Shop and in the Merchandise Tent during the tournament June 25-July 1. It is not available online, per USGA rules. Centennial collectibles and fashion are available at the Broadmoor’s Centennial Shop, golf shop and online at shop.broadmoor.com


Showing His Stripes

Travis Mathew’s signature stripes combined with performance fabric and a logo on the sleeve add appeal to this shirt, $90.

Plaid All Over

Inspired by the plaid carpet in The Broadmoor’s pro shop, this insulated drink tumbler features the Senior Open logo, $19.

Socks Appeal

Detailed with the U.S. Senior Open logo and in bright red or navy blue, JL The Brand socks add sartorial appeal to your resort wardrobe, $30.

Mint Condition

Ladies Cutter & Buck full-zip jacket with Senior Open logo, $92.

Make Your Mark

Have a “senior moment” before every putt with this two-sided commemorative 1¾-inch ball marker, $9.

Lofty Prospect

Callaway has designed 18 (not 12, as reported last month) collectible limited-edition Mack Daddy wedges etched with a Broadmoor Centennial logo. The club comes in a black or chrome finish, $175.

On the Ball

With its eye-catching pentagon pattern and performance-enhancing construction, Callaway’s Truvis has been a big hit. For the Senior Open, the company is offering custom designs in white and green with the Senior Open logo. $16 a sleeve; $64 for a dozen.

Going Long

When the weather calls for long sleeves, it’s time for Travis Mathew’s men’s quarter-zip pullover in navy blue with logo, $90.

Shirt Tale

From Fairway & Greene, the men’s cotton blend polo features paisley dots and a logo on the chest, $102.

Toasting the Centennial

The Moscow Mule mug is made of hammered copper and holds 16 ounces, $30 each.

The Coasters

Set of four tumbled marble coasters featuring historic scenes from the Broadmoor Golf Club. The set comes with a display stand and is packaged in a wooden box, $95.

Zip It

The women’s short-sleeved striped polo in performance fabric from Greg Norman, $72.

Polo Perfect

A paisley print and performance fabric offer both fashion and function in this Cutter & Buck men’s shirt, $77.

Tray Chic

20-inch oak serving tray engraved with the Broadmoor Centennial logo and hotel, $265.

Scenic Spots

The 16-inch ceramic plate is hand-painted with images of The Broadmoor and nearby attractions, $361.


This article appears in the June 2018 issue of Colorado AvidGolfer, the state’s leading resource for golf and the lifestyle that surrounds it, publishing eight issues annually and proudly delivering daily content via coloradoavidgolfer.com.

Suzanne S. Brown is the former fashion and features editor for The Denver Post. She also contributes to Mountain Living and Colorado Expression.

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