The space that once trumpeted Titleist, Buick and AT&T now advertises MusclePharm.
As seen during last month’s British Open, Tiger Woods now sports on his golf bag the logo of the Montbello-based performancelifestyle nutrition company. The deal runs for four years with a two-year option. MusclePharm also sponsors NFL players Eric Decker and Colin Kaepernick as well as Arnold Schwarzenegger. The company is the official supplement provider for Ultimate Fighting Championship and USA Wrestling. “One of the keys to success as an athlete is making sure you are fueling your body properly, which is at the core of MusclePharm’s mission,” Woods said in a release. “I look forward to working with MusclePharm to help people achieve their peak physical form.”
We haven’t had many peeks into Woods’ form since his back surgery, but the media’s Tiger obsession (ESPN3 devoted its British Open broadcast exclusively to him) means plenty of airtime for the bag caddie Joe LaCava lugs around. And with the possible exception of Dustin Johnson, no golfer on the PGA Tour boasts more superb conditioning than Woods.
“We are excited to work with Tiger to bring more attention to nutritional science and how it can enhance strength and overall athletic performance, and most importantly, fuel athletes safely,” said MusclePharm Founder, Chairman and CEO Brad Pyatt, a former NFL receiver who also coaches the football team at his alma mater, Arvada West High School. Pyatt incorporated the publicly traded company in 2006. Expect to see Woods touting the benefits of MusclePharm in print, on television and online. Calling the collaboration “fun and authentic,” Woods’ agent Leigh Steinberg said his client “is helping MusclePharm reach a whole new demographic.”