Sublime Paradym

Misspelling words to create a catchy name or brand is rife in golf, and Callaway has come up with a gem for its new line of metalwoods and irons

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Get More Distance with Your Irons

Your browser does not support iframes. As seen on Golf Channel: Increase your iron distance with a stronger grip and more flexed wrist at impact It seems like every golfer wants to be the big hitter off of the tee. Maybe that’s because we watch guys like Cameron Champ send 190 MPH rockets down tight … Read more

Another Wilson Wonder?

The 109-year-old Chicago-based company made legendary golf equipment before hitting rock bottom early this century. The revival has thrown up numerous quality irons, especially in recent years. Could the D9 Forged be the best yet?  

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Don’t You Just Love Tour Edge?

We’re unabashedly fond of the Illinois-based company for building high-quality, affordable (well, more affordable than those of its competitors) golf clubs. Its new Exotics irons fit the model well.

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Name Recognition

Sticking with the moniker that bought it so much success is probably a good idea. Selling really good clubs at a terrific price will work too.

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Light, Loaded and Lavish

Callaway’s new Epic Max Star line-up (driver, fairway-wood, hybrid, iron) might have shed a few grams but the clubs are still tech-heavy and, as the name and gold elements suggest, not inexpensive.

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