Miura Ramps Up Launch Activity Under New Ownership
Japanese clubmaker Miura has begun to show its new colors under Howard Millstein with the new ICL-601 driving iron and a bevy of new club selections.
Japanese clubmaker Miura has begun to show its new colors under Howard Millstein with the new ICL-601 driving iron and a bevy of new club selections.
It must be really hard marketing a golf club these days, making it sound original and different from the competition as well as from your own products. Consumers also have become tone-deaf to the same old lines, phrases, and buzzwords like maximized ball speed, optimized feel, enhanced control and playability, etc. One way to have … Read more