New TaylorMade Irons Fill Gap

It must be really hard marketing a golf club these days, making it sound original and different from the competition as well as from your own products. Consumers also have become tone-deaf to the same old lines, phrases, and buzzwords like maximized ball speed, optimized feel, enhanced control and playability, etc.

One way to have your product stand out from the crowd is have two of your playing staff record significant victories on both sides of the Atlantic within weeks of putting the new iron in the bag. Spaniards Sergio Garcia (Dubai Desert Classic) and Jon Rahm (Farmers Insurance Open) recorded their respective 30^th and first professional titles wielding TaylorMade’s new P750 irons that first surfaced on the PGA Tour at last November’s RSM Classic.

It wasn’t until January that the P750 and close companion P770 were announced to the public, however, and it’ll be another week before you’re finally able to get your hands on the P750, and another three before the P770 is available.

The P750, also being used by Jason Day and Justin Rose (expect more Tour wins soon), is the consummate players’ iron—forged from 1025 carbon steel, using a 2,000-ton press to produce concise head shapes and enhance feel (sorry, couldn’t help it), and billed as a “true forged blade with a shallow cavity.”

That sounds like an oxymoron – true blades don’t have cavities. Jory Mendes, TaylorMade’s Global Brand Communications Manager, explains. “The description is a little misleading perhaps,” he says. “Essentially, what we tried to do with the P750 is mimic the CG location, topline, sole width and turf interaction of a typical muscle-back blade to give players who play them more forgiveness as well as modern design aesthetics in a multi-material forged construction product.”

As you’d expect of a serious players’ club, the topline is thin, the offset minimal, the sole narrow, and the leading edge tight to improve turf interaction. A 5g tungsten weight was added to lower the center of gravity (CG), but it is discreetly incorporated into the sole to maintain the sleek players’ club look.

The P770 (77mm from toe to heel hence the name) is a similarly sophisticated-looking club designed for better players. Besides the extra 2mm head width, the differences between it and the P750 are a slightly shallower profile, a shorter hosel, a tapered face thickness (thin at the top, thicker toward the bottom to lower CG and provide a soft yet solid sound at impact), and a 70g tungsten back-bar that not only lowers the CG but also provides heel-toe weighting thus increasing the club’s Moment of Inertia (MOI).

The TaylorMade P750 and P770 irons certainly aren’t the only beautiful and forgiving players’ clubs on the market today. But they are very welcome additions to the fold, and TM staff players just can’t get enough of them. “We’re experiencing our fastest conversion rate into a new players’ iron that we’ve ever had here at TaylorMade,” says Mendes. “The supply sometimes can’t even meet the demand.”

P750 – $1,600 (3-PW). Available March 17^th. True Temper Dynamic Golf shafts. Custom shafts available.

P770 – $1,200 (3-PW). Available March 31^st. KBS FLT steel shafts (S & X). Custom shafts available.
taylormadegolf.com

 

 

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