GOLFTEC: A Company Founded by a PGA Professional

Joe Assell, Founder & CEO of GOLFTEC
Joe Assell, Founder & CEO of GOLFTEC

GOLFTEC CEO Joe Assell shares how his passion for golf led to a dream profession.

By Sabrina Naccarato

PGA Professional & GOLFTEC CEO Joe Assell

Last week during PGA Championship week, we celebrate all the PGA and its members have done for this great game.

Nearly 25 years ago, Joe Assell, a Mississippi State PGA Golf Management intern and aspiring PGA Professional, was introduced to a computer that would change his life forever.

In the basement of Cherry Hills Country Club in Denver, an idea about how to modify golf instruction was born.

GOLFTEC Lesson

With the help of his mentor, Joe went from being an assistant professional at one of the country’s most prestigious golf clubs to co-founding a company that teaches more than 1 million golf lessons per year.

And fast forward to today, GOLFTEC has more than 200 Centers operating across the world.

Certainly, it’s no surprise that a PGA Professional like Joe could grow what felt like a small idea into a company of hundreds of fellow Pros. Today, they remain dedicated to their mission to help people play better golf.

Watch the feature below to learn about Joe’s journey to building GOLFTEC, the world leader in golf improvement.

VIDEO: A Company Founded by a PGA Professional

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