Cobra’s limited edition King F7 LE Wood Grain driver should prove extremely popular.
By Tony Dear
The wood-graphics on the crown say old-fashioned, classic, traditional. Everything else about Cobra’s King F7 LE Wood Grain Driver says hi-tech and modern.
Part of the company’s new Heritage Collection that was unveiled at last week’s RBC Heritage at Harbour Town, the 460cc King F7 LE Wood Grain Driver arrives six months after the original F7’s launch and enhances Cobra’s increasingly impressive driver lineup.
The Heritage Collection was developed with input from Bryson DeChambeau, who celebrated his first anniversary as a professional at Hilton Head. “Cobra sent over some photos of what the F7 LE’s crown might look like, and I saw the current version and thought it was just perfect,” the former NCAA and US Amateur champion told PGATour.com. “I couldn’t imagine it looking better.”
Tom Olsavsky, Cobra Golf’s VP of Research and Development, met with DeChambeau last summer at the company’s Carlsbad headquarters.
“We were very lucky to have him,” he says. “He was only supposed to be here for two days, but he decided to stay the whole week because he was having so much fun, learning about everything—and I mean everything—we do at Cobra Puma Golf.”
Olsavsky adds he actually ended up getting DeChambeau an employee badge, even with access to R&D, that allowed him to chat with anybody and everybody at the company. “He learned a few things about us, and we certainly learned some things about him,” says Olsavsky.
“He is such a great young man, and really enjoys talking with people about golf. He is also into creating unique styling and has a very high regard for the history and traditions of the game. The Heritage ideas were being discussed around the Puma products for this spring, and it was just a natural fit to do something with the F7 driver around the time of the RBC Heritage.”
Like its stablemates, The King F7 LE Wood Grain is “smart”—as in connected to the internet and able to track the distance and accuracy of your drives thanks to an Arccos sensor in the club’s grip that transmits to a free app on your smartphone.
An adjustable weight system with three center of gravity settings—front, back, heel—offers low, high and draw ball flights. And the clubhead features a thinner, lighter face than that of the F6 Driver, along with a larger Sweet Zone that generates faster ball speeds from every point on the clubface.
Cobra added TeXtreme Carbon-Fiber to the crown, reducing its weight by seven grams and allowing engineers to re-position mass lower in the clubhead, enabling you to launch the ball higher.
As for the wood grain effect, Olsavsky says the process of applying it to the crown is very different to how they embellish the crowns of other drivers. “It’s a decal applied to the crown before we apply paints and clear coats,” he explains. “We have very good experience with this sort of thing, given our history of colors and other creative cosmetics.”
In addition to the King F7 LE Wood Grain Driver, the Heritage Collection also includes a Puma Golf cardigan, tailored chinos, brown Ignite Spikeless Sport shoes, a Ben Hogan-style Tour Driver cap in a chestnut herringbone fabric, an Essential Pounce Polo Shirt, and a stretch belt with bridle buckle and elastic rope braided strap.
The King F7 LE Wood Grain Driver retails for $350.