A Snell of a Golf Ball

What you don’t know about this golf brand is costing you strokes—and money.

A Snell of a Golf Ball

If you could buy a brand new Mercedes-Benz without the logo for about 33% less than sticker price, or an Alcatel or Asus smartphone that performed as well as the newest iPhone, would you not be at least a little curious?

Such is the case with golf balls stamped with the word Snell on them. You may never have heard of the brand before, but they are becoming increasingly common as more people realize that buying a genuinely top-quality product at a genuinely bargain price makes sound economic sense.

The Snell in question is Dean Snell who spent seven years at Titleist co-developing the Pro-V1, Professional, Tour Prestige, HP2 Tour and HP2 Distance balls. He then moved to TaylorMade, where he worked for 18 years producing the TP Red & Black, Penta (golf’s first five-layer ball), Lethal, and the TOUR Preferred. He also led design of the Noodle, Burner, RocketBallz and Project (a).

At Titleist, Snell worked closely with Tiger Woods, Phil Mickelson and Davis Love, while at TaylorMade his skills benefitted Dustin Johnson, Justin Rose, Sergio Garcia, and Jason Day among others. “Justin and Jason were probably the two best to collaborate with,” he adds. “They were never demanding, and always took great interest in every part of the ball. They were very technically-minded, and gave me some invaluable feedback, which I used for the design of pretty much every ball at TaylorMade.”  

Snell owns a total of 40 golf ball patents, and last March he decided to set out on his own. The mission was clear – produce golf balls good enough to rival the market-leaders he had helped create, but sell them at a price uninflated by Tour player endorsement contracts.

Snell Golf Balls - Dean Snell Snell My Tour Ball Review

The company’s first two golf balls are the My Tour Ball (MTB)—regarded as Snell Golf’s flagship product—and the Get Sum.

The MTB is a premium, multi-layered ball with a thin urethane cover—a material, Snell says, only Titleist and TaylorMade are currently using. “Producing the cover is a tough and expensive process,” he says. “But I wanted to offer it to our customers, because I know it produces the best results. It gives excellent short-game spin and control, while delivering soft feel and outstanding durability. Other ball manufacturers certainly use urethane, but it is a thicker thermoplastic urethane that does not provide the same short-game performance.”

Snell Get Sum Dozen

The MTB also features a low compression, high-velocity core allowing for lower driver spin rates and faster ball speeds for all swing speeds which, Snell says, promotes longer and straighter drives. Its competitors are the Pro-V1, Bridgestone B330RX, Callaway Chrome Soft, Srixon Z Star, and TaylorMade Tour Preferred. But instead of paying around $50 per dozen, 12 MTBs will cost you only $31.99!

The Get Sum, meanwhile, is a two-piece ball with a large, soft, low-compression core and soft Surlyn cover. Snell says the large core keeps spin rates down, promoting longer drives and fewer significant hooks and slices, while the surprisingly soft Surlyn cover provides excellent feel on and around the green.

My Tour Ball – $31.99/dozen.  
Get Sum – $20.99/dozen.

snellgolf.com

Snell Golf Ball Dozen Box

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