Advertising Mechanical Requirements

General Advertising Specifications
In keeping with industry standards regarding digital ad delivery, AvidGolfer Publishing is now promoting PDF/X-1a as the preferred submission format for all advertising files. We strongly encourage all advertisers to become familiar with the PDF/X standard. It is widely accepted and extremely reliable. For more information regarding this file format and a list of software vendors and service bureaus that support them, visit http://www.ddap.org  or http://www.swop.org.

PDF/X-1a
• PDF/X1a file saved on a CD-ROM, or uploaded via secure upload form (contact your representative for access information) Only one ad per file
• All High-resolution images and fonts must be included when the PDF/X1a file is saved
• Only use Type 1 Fonts - No TrueType fonts or Font substitutions.
• Images must be SWOP (CMYK or Grayscale) TIFF or EPS between 200 and 400 dpi
• Total area density should not exceed SWOP 300% TAC
• NO RGB or JPEG Images. Do not nest EPS file into other EPS files. Do not embed ICC profiles within images
• All required trapping must be included in the file(s).
• Download AvidGolfer Acrobat Distiller settings

Proofing
Color proofs should be submitted with digital files, and they should be printed at 100 percent. In absence of paper proofs or unacceptable proofs, AvidGolfer is not responsible for the color reproduction.

Digital color calibrated proofs that meet SWOP standards should be used for digital ad materials. Black-and-white laser proofs are acceptable with color ads, but AvidGolfer cannot guarantee accurate color with such submissions. In cases when proofs cannot be supplied at 100 percent, please clearly indicate at what percentage the proof is printed.

Platform
AvidGolfer is an all-Macintosh computer network: PC formatted files will not be accepted.

Software
We are no longer accepting files other than PDFx-1a’s. Please contact your representative should you have any questions.

Advertising Mechanical Requirements
Production Charges
To Agencies: ANY disk intervention required by AvidGolfer or its printer will result in charges to the advertiser. Charges will also be given for scans (4c or BW), digital proofs, and photography fees.

Blueline Charge: $150/day is charged to the advertiser if artwork is not received by the drop-dead date.

Miscellaneous
Black-and-white ads cannot be submitted as color. Please scan your discs for viruses.

AvidGolfer cannot be responsible for returning proofs. Any disc intervention by AvidGolfer is subject to charges to the advertiser. Please print your files to a PostScript printer prior to submission as a precautionary measure.

Supplied Inserts
Deadline
2008 Deadlines
Spring...................................................... 1/8
April....................................................... 2/26
May.......................................................... 4/2
June........................................................ 4/29
July......................................................... 5/28
August..................................................... 7/1
September............................................ 7/30
Fall.......................................................... 9/16
Winter..................................................10/28

If you have questions regarding these deadlines please contact your Account Manager.

General Info
1. Method of Binding: Perfect
2. Jog Direction: Head (floating of cards is not an option)
3. Binding Trim: 3/16” head, 1/8” each spine, face and foot
4. Minimum untrimmed insert size: 6” x 4”
5. Maximum Size: 8-5/8” x 11-3/16”
6. Minimum thickness for card sizes: 70# book: Maximum 80# book
7. Inserts shorter than 10-7/8” cannot be bound in between covers and first/last text page

Type of Ad Size    Bleed Size
Spread...............15.75” x 10”............ 17 x 11.25”
Full Page...........7.25” x 10”.............. 8.5” x 11.125”
2/3 Vertical........4.75” x 10”
1/2 Vertical........4.75” x 7.375”
1/2 Horizontal....7.25” x 4.875”
1/3 Vertical........2.25” x 10”
1/3 Square.........4.75” x 4.875”
1/6 Vertical........2.25” x 4.875”
1/6 Horizontal....4.75” x 2.3125”
Magazine Trims Size–8.375” x 10.875”
- Keep live matter .375” from all sides that bleed; .25” from trim.
- Perfect alignment of type or design across gutter cannot be guaranteed.

2 Ways to send files:
1) FTP Site
Address: www.avidgolfermagazine.com
Follow instructions.

2) Snail Mail
Colorado AvidGolfer
7200 S Alton Way #B-180
Centennial, CO 80112
720-493-1729 fax 720-482-0784

*For transfer to FTP, be sure to label the ad by the advertisers name and not by publication or designer name. Also be sure to stuff or zip the file to protect it from corruption via the internet.

Tip-Ons
1. Minimum tip-on size: 4” x 3-1/2”, Maximum size: 8-5/8” x 11-3/16”
2. Minimum tip-on thickness: 1 sheet of 60# book; Maximum tip-on thickness: 32 pages of 50# book

Approval Procedure
AvidGolfer requires 10 samples or mockups of all supplied inserts for insertion approval prior to shipment to printer. Please ship to:

7200 S. Alton Way
Suite B-180
Centennial, CO 80112

Labeling
1. Supplied inserts must be packed tightly in cartons with each lift or bindle facing the same direction.
Each carton must be marked “AvidGolfer Magazine” , “insertion date”, and quantity in carton.
2. Supplied inserts more than 2 pages (example: 4 or more pages) must be flush folded (no binding lap)