2012 Media Kit

Click here to download our 2012 Media Kit

Colorado AvidGolfer Magazine is the region’s premier golf, lifestyle and travel

publication. As an industry leader, we cover the lifestyle around the game for golf enthusiasts

and travelers alike! We pride ourselves on featuring the unique personalities, places,

lifestyle aspects, gear and industry trends that help our reader enjoy golf-related experiences in

Colorado and beyond.

Magazine Distribution

Annual Circulation………………………………...……275,000

Print Frequency…………………………………………8x per year

Average Circulation per Issue… ………………………35,000

Subscribers………………………………………………15,000

Readership

Audience…………………………………………………425,000

Male/Female……………………………………………..85%/15%

College Educated… ……………………………………..91%

Age

Average Age of Reader…………………………………49

25-54… ………………………………………………….59%

Affluence

Average HHI……………………………………………$146,705*

$150,000+… …………………………………………….52%

Average Disposable Income……………………………$111,272*

Average Net Worth… ………………………………….$1,190,063*

Home Value

Average… ………………………………………………$414,491*

$300,000+… …………………………………………… 71%

Colorado AvidGolfer Magazine delivers an affluent, highly educated and activity

driven audience that enjoys learning about the game of golf, traveling, fabulous food and

entertainment, business, auto reviews and personalities that shape the regional landscape.

Influential

• 40% of our subscribers live in the

Top 25 Wealthiest Zip Codes in

the Denver Metro Area

• More than 50% of our subscribers

are country club members

• 59% of our readership are

owners, partners and or executives

Real Estate/Travel/

Activity Oriented

• 73% play more than 25 rounds of

golf per year

• 33% plan to buy real estate

within a year

• 94% of our readers own their own homes

• 54% will take 2-3 golf vacations outside Colorado

• 59% will take 2-3 golf vacations in Colorado

2012 Deadlines

Magazine Advertising Specs

• Spread: 17" X 11.125" (bleed) / 16.75" x 10.875" (trim)
• Full Page:  8.5" X 11.125" (bleed) / 8.375" x 10.875" (trim)
• 2/3 Vertical: 4.75" x 10"
• 1/2 Horizontal: 7.25" x 4.875"
• 1/2 Vertical: 4.75" x 7.375"
• 1/3 Vertical: 2.25" x 10"
• 1/3 Square: 4.75" x 4.875"
• 1/6 Vertical: 2.25" x 4.875"
• 1/6 Horizontal: 4.75" x 2.3125"

For FTP access with Fetch or other FTP client software:

• IP address: 69.199.32.13:
• User Name: cag
• Password: cagaccess 

For HTTP access through a web browser:

• URL: 69.199.32.13:8080
• User Name: cag
• Password: cagaccess

Gate Fold / Cover Gate Specifications

• Cover Gate:  8.25" x 10.875" (no side bleed / standard bleed on head and foot)
• Gate Pages: 7.875" x 10.875" (standard bleed on face / head / foot)
• Contact our graphics department (at ext. 13) for further questions.

PolyBag Insert Specifications

ALL INSERTS MUST BE SUBMITTED TO COLORADO AVIDGOLFER MAGAZINE FOR APPROVAL PRIOR TO DELIVERY TO PRINTER

• Minimum Size–5.75" x 4"
• Maximum Size–8.25" x 10.75"
• Stock–Must be 80#
• Inserts must be delivered by deadline to:

Polybag insert inventory is limited and reservations are taken on a first come first serve basis. Prices include category exclusivity within the polybag.

CAG and the printer must approve all special sized inserts such as multi-page or thick inserts in advance.

David Greenbury or Ed Teter
American Web
12790 E. 38th Ave.
Denver, CO 80239
(Clearly label or mark packaging with "Colorado AvidGolfer")

Supplied Bellyband Specifications

• Four Color
• Stock–Gloss Text Weight
• Weight–80#
• Size: 3" x 18" (visible "ad" area on the front is 8.5" across x 3" down)
• Image Area–Full Bleed Minus Wrap Around
• Belly Band must attach on center rear of magazine with a 1.375" overlap
• Trim size of publication is 8.375" x 10.875"

General Advertising Specifications

In keeping with industry standards regarding digital ad delivery, Colorado AvidGolfer promotes PDF/X-1a as the preferred submission format for all advertising files. We strongly encourage all advertisers to become familiar with the PDF/X standard. It is widely accepted and extremely reliable. However, we will continue to accept native file formats for a limited time. For more information regarding the PDF/X-1a format and a list of software vendors and service bureaus that support them, visit www.swop.org.

PDF/X-1a

• PDF/X-1a, PDFX4 2007 (or newer) compatible PDF files accepted via:  1) File Transfer Method (preferred, see FTP access info above), 2) E-mail* (only if 8mb or less), or 3) CD-ROM.  Only one ad per file please.
• All high-resolution images (300 dpi) and fonts must be included when PDF/X-1a file is saved.
• Only use Type 1 fonts (no TrueType fonts or font substitutions).
• Images must be SWOP (CMYK or Grayscale) PDF, TIFF or EPS at 300 dpi.
• Only hi-res, press-ready files accepted. 
• Please call our graphics department (ext. 13) with any problems or questions.

Proofing

Color proofs should be submitted with digital files, and they should be printed at 100%. In absence of paper proofs or unacceptable proofs, Colorado AvidGolfer is not responsible for the color reproduction. Digital color calibrated proofs that meet SWOP standards should be used for digital ad materials. Black-and-white laser proofs are acceptable with color ads, but Colorado AvidGolfer cannot guarantee accurate color with such submissions. In cases when proofs cannot be supplied at 100%, please clearly indicate at what percentage the proof is printed. Please send to:

Colorado AvidGolfer
Attn: Cindy Nold, Business Manager
7200 S. Alton Way, Suite B180
Centennial, CO 80112

Online Advertising Specs

• Leaderboard (728 x 90)
• Mini-Banner (202 x 90)
• Medium Rectangle (300 x 250)

Files can be submitted as JPEGs, GIFs or Flash.

For Rotating Features (homepage, travel page, events page) clients must supply the following:

• Image(s)
• Headline
• Main display text (20-30 word opening sentence describing offer)
• Main body text with complete details 
  
• URL link